The success of Prius has been fun to watch. The "huhs" quickly turned into "ahas." Nevers' suddenly became "I'm next's," and "for the few" happily grew into "for all." The 2008 Toyota Prius. Moving minds. Moving hearts. Moving forward.
Toyota introduced the Prius and created a phenomenon. In fact, its success took us by surprise. Then, it took a lot of other people by surprise: commuters, overly scheduled families, road trippers. And anyone else who realized this hybrid was being embraced for reasons beyond, well, reason. The demand has kept us busy but we're thrilled to say, America, your 2008 Prius is ready.