five years and forty-odd celebrities into get crackin', america's favorite nut turned to america's other favorite nut to evolve the campaign.
role: cd — super bowl, pre-game teaser, freedom, colorado, christmas
role: cd/cw — politics
our job was to get a good laugh. and make sure the viewer knew which brand was responsible for it.
not a completely original concept, using politics and nuts in the same breath.
it's good to be an american. great to be a coloradan.
#brandengagement #nutsforpistachios #contentisking #getcrackinamerica
Most people refer to their favorite capsule by color. It was time for Nespresso to share their expertise story, from bean to cup. Facebook canvas provided the perfect immersive format for such rich content.
simple execution of a simple premise: kids love cuties because they're sweet, seedless and easy-to-peel. perfect for kids.
three years into marketing cuties, the company was sold, along with its dominant brand awareness. we had six months to name, package and launch a competitive mandarin brand: halos. halosfun.com
role: cd/cw
kids are small. cuties are small. they're kinda made for each other.
kids don't like seeds. cuties don't have seeds. match made in heaven.
kids like to do things on their own. kids can peel cuties on their own. simple.
after three years of marketing cuties, the company was sold, along with its dominant brand awareness. we had six months to name, package and launch a competitive mandarin brand.
nothing changed strategy-wise for Halos in year two. our Halos-loving kids remained little devils. but our media buy went from :30s to :15s.
role: cd
valentine's day typically falls just a few weeks after super bowl. teleflora wanted to take that opportunity to tell guys v-day doesn't have to be d-day.
role: cd/cw
toyota makes great cars. and when it came to marketing, they were great at offering clear leadership strategies.
role: cw
the brief was brief. come up with the most bad-ass capability demonstration imaginable.
our job was to break the eco-hippie-boho-peacenik perception of the prius, toyota's cornerstone hybrid.
to separate toyota's sales event from all the other brands, we took the story out of the showroom and into more unexpected places.
the mexican food at green burrito isn't really great. it isn't really unique. or authentic. it's good.
role: cw
there really wasn't much to say or very much money to say it, so we decided to sing it.
when you don't want to talk about what goes into making the food, you talk about what went into making the menu.
FIJI water is unlike any other water in the world. why? because it is untouched by man. the advertising briefs, from the day we started working on the brand, remained "untouched" across all mediums as well. fijiwater.com
FIJI Water is unlike any other water in the world. Why? Because it is untouched by man. The advertising brief, from the day we started working on the brand, remained "untouched" as well.
when you're on a first name basis with the drive-thru cashier, grocery stores look like mars.
role: cw
meat comes cooked, with some cheese and sauce, between two buns. doesn't it?
from the moment kia motors broke into the US market, they made one thing very clear: everyone deserves a well-made, well-appointed car.
a lot goes on at dealer car shows. some of it actually has to do with the cars.
role: cw
our job was to create the first-ever branded pistachios campaign to combat bad press caused by a salmonella scare. we were asked to show people how much fun it is to open and eat pistachios. the campaign ran its course: five years and forty-odd celebrities.
role: cd/cw — dominatrix, peanuts, angry birds, psycho
role: cd — snoop, elephant, simpsons
it's how snoop does it.
cd
it's how dominatrix do it.
cd/cw
it's how lucy and chuck do it.
it's how former peanut lovers do it.
cd
it's how norman bates did it.
it's how homer and bart do it.
cd
it's how the number one app at the time did it.
cd/cw
This series of posters was created for an on-premise event. The vineyard was promoting its much-loved, limited production label, ISOSCELES.
because corporate communications is as important as super bowl activations. and because :15 or :30 just isn't enough.
role: cd/cw/producer
